Launched in 2008 by Gwyneth Paltrow as a personal newsletter, Goop has since evolved into a lifestyle blog and online store. The website features a wide variety of recipes, travel tips, expensive clothing (seriously, $1,500 for a dress?), detoxes and “holistic” health advice. Recently, for example, Goop did an interview with “earthing” expert Clint Ober, who claims that walking barefoot in the grass can cure depression and insomnia. “The earth has an infinite supply of free electrons,” he explains, “so when a person is grounded, those electrons naturally flow between the earth and the body, reducing free radicals and eliminating any static electrical charge.”
There’s just one problem: there’s no evidence for Ober’s claims. “Our cells don’t need an infusion of electrons,” wrote Dr. Harriett Hall in a 2016 Skeptic article. Hall also explains that there’s “no evidence that EMF [electromagnetic fields] disrupts communications in our body or that grounding protects us from any hypothetical ill effects of using cell phones and other technology,” or that you can absorb elections through the ground. Plus, although feeling grass between your toes feels great, you’re more likely to absorb parasites from the soil than electrons.
Sadly this is just the latest example of Goop trying to pass pseudoscientific woo as legitimate medical advice. Not only are these tips not based on science, but they can also be dangerous.
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