Most people know that Lysol started life as a douche. Fortunately, this was before my time, I just had to live the constant assault of Summer’s Eve and ‘feminine spray’ ads. I always thought it was a shame that no one at Lysol had the thought to market it as an all around marriage aid: “Men, use Lysol’s Intimate Soak for Men! Keep that rod of marriage clean and sweet smelling!” But no, as with a majority of products at that time, most all of them were pointing out the constant and glaring imperfections and defects of women, and you best pay attention, else you’ll lose that man, oh my. The text in the above ad reads:
Why Does He Avoid Her Embrace?
A. Because he is no longer happy in their marriage, constantly makes excuses to avoid the romantic intimacy of their honeymoon.
Q. What has she done? Is it really all her fault?
A. It is not so much what she has done as what she has neglected…and that is proper feminine hygiene.
Q. Can neglect of proper feminine hygiene really spoil a happy marriage?
A. Yes, and the pity of it is, every wife can hold her lovable charm by simply using “Lysol” disinfectant as an effective douche.
Q. Can this purpose be accomplished by homemade douching solutions?
A. No…salt, soda, and similar makeshifts do not have proved germicidal and antiseptic properties of “Lysol” which not only destroys odor but is effective in the presence of organic matter.
Q. Why does this husband not tell his wife why he avoids her?
A. Because he feels that a woman should know these important facts…and use every means in her power to remain glamourous, dainty, and lovely to love. He resents her neglect of such fundamentals as correct feminine hygiene which is achieved so easily by regular douching with “Lysol” brand disinfectant.
(That ‘organic matter’ eluded to was a way of saying “effective spermicidal”. You can see more Lysol ads below the fold.
You can peruse a number of other ads here, detailing all the horrors of womanhood, like the dreaded gap-osis, and awful women who didn’t care about maintaining their SA (stocking appeal), along with the standards: dishpan hands, and being too skinny and too fat.