Slay was founded by Sean Torrington, a former Goldman Sachs project manager, and his husband Terry; after Torrington lost his job in 2010 , he decided to follow his passion for filmmaking by creating some YouTube web series based on the lives of black and brown LGBTQ people. They then created an app to curate content from Youtube and the web onto one platform. And Slay has been growing ever since.
SlayTV officially launches on May 15 online, on iOS and Android devices, as well as on Roku, Apple AirPlay, Google Chromecast, Amazon Fire TV, and other services.
Torrington hopes to empower content creators to become “sustainable entrepreneurs” who generate their own revenue. “Slay is not only digital TV, it is a production company and an ad agency,” he tells Out. “We will build campaigns around content on our network to get it branded.”
That content includes a wide variety of programs in various formats, for and by queer people of color, such as: the docu-series Other Boys NYC, a 50-part series exploring narratives of queer and transgender men of color; No Shade, inspired by Torrington’s coming-of-age in New York; and the romantic sitcom Love @ First Night, based loosely on Sean and Terry’s relationship.