Many women have been fighting against sexualizing breast cancer. They are saying:
‘Sexualizing breast cancer reduces the serious disease to the realm of popular trends and reducing women to the quality of their physical appearance (again!). It probably implies that a woman without breasts is not a woman at all, making it so vital that her breasts be saved. It also implies that only women are the victims of this merciless disease promoting the misnomer that only women possess mammary glands and are susceptible to breast cancer.
Breast cancer campaigns use sexuality because breasts are constantly portrayed in the media as sexual entities. There is a something a little erotic about a woman being prescribed by her doctor to feel her breasts on a regular basis. Breast cancer, however, is not sexy nor is it fun. It is not the pink ribbon sporting, fun loving, laughing beauty in the advertisements. Its scary and sterile. Its full of hospitals and doctors and uncertainty.
The focus on breasts as sexual objects and breast cancer as the mortal enemy of breasts is demoralizing to women who get breast cancer. It emphasizes an elevated status that a woman’s breast has over her person and it reinforces importance that society places on these physical objects.
It is important for diseases that affect women be researched and studied. Breast cancer is incredibly important and needs public support, however that support should not come at the expense of women themselves’.
No other cancer is sexualized the way breast cancer is sexualized. Breast cancer should be taken equally seriously like other cancers.
Please raise awareness for all cancers, not only for breast cancer. People have been suffering from many different cancers and dying young. Some cancers can be prevented, and treatment works best when cancer is found early.