TV news is even worse than I thought

Since I don’t have cable, I do not watch the 24/7 cable news networks and from the clips that I do see on the internet, I know I am not missing much. While I do own a TV and can get the broadcast channels, I stopped watching those news shows a long time ago. The morning news shows especially were a wasteland, with inane chatter and frequent commercial breaks.
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Humorists take aim at TV coverage of missing plane

It looks like there is a long line of comedians who are taking shots at the cable news networks and CNN particularly for obsessively and ridiculously covering the Malaysian Airlines plane disappearance. The bad news is that CNN almost doubled its ratings during this period among the much-coveted 25-54 age group, making Fox News jealous. So next time around, you can be sure that the coverage will be even worse.
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Evidence is such a nuisance for some

It is fascinating to see the evolution of the 24/7 news channels when they seize on one event out of many to devote almost their entire coverage. If the issue is not resolved quickly, the nature of the coverage descends into more and more bizarre speculations, almost completely unhinged from reality. Often these stories are about missing young women but the current one about the missing Malaysian Airlines flight MH370 follows that familiar pattern and the news channel HLN ended up having a psychic to tell viewers what she had ‘seen’. You can see the segment here.
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The wrong way to attract young viewers?

It is a truism in the marketing industry that the 25-49 age group is the one you should be chasing. Not being a marketing guru, I am not quite sure why this is because it seems like older people in general are the ones with more disposable income, while younger people are dealing with the expenses of starting out in life, raising family, etc. Maybe it is because older people are more set in their ways and can’t be easily persuaded to chase after the next new thing or adopt the latest fashion.
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Reporting the death of L’Wren Scott

I had never before heard of L’Wren Scott until her suicide was reported yesterday. This is not surprising because although she was apparently a highly gifted fashion designer whose work was sought after by many celebrities, she is not a household name for those who do not follow the world of fashion, unlike Dior and Vanderbilt and others who also serve a mass market and advertise widely.
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