Sex sells. That is something that the advertising agencies discovered a long time ago. So it should not be surprising that TV channels should want to use sex to gain audiences, especially during the periods when ratings are being calculated. But at the same time, news stations tend to have older viewers who, at least on the surface, like to think of themselves as upholders of old-fashioned morality. Thus has emerged one of the most obvious media tricks to have your cake and eat it, and that is to have an ‘in-depth’ news story closely examining some aspect of sex while deploring it.
The Daily Show looks at how Fox News used this tried and true technique, this time focusing on what happens during college spring break.
(This clip aired on April 9, 2014. To get suggestions on how to view clips of The Daily Show and The Colbert Report outside the US, please see this earlier post. If the videos autoplay, please see here for a diagnosis and possible solutions.)