We have all heard about how modern campaigns in the US now depend heavily on data mining, where information about each individual voter is collected to create a profile that enables campaigns to get a pretty good idea of how you will vote, maybe even before you yourself have consciously decided.
I had assumed that the data being used was about where you lived, worked, occupation, purchases and the like. But apparently, even your first name is used. This commercial outfit called Clarity Campaigns that works with Democratic party campaigns uses your first name to gauge how Democratic your leanings are.
I thought that my first name would be so unusual as to be excluded from the database but I was wrong. It turns out that there are 301 registered voters with my name, enough to construct the following profile.
Of course, since one’s first name is something that others decided for you before you were born, this cannot imply causality, except for a second-or-higher-order effect in that your parents’ choice may reflect their attitudes that may rub off on you.
But its mainly fun and you can see what your own name says about you.