Apparently the data collected by the online travel site Orbitz indicates that Mac users tend to spend more on hotels than PC users.
Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.
As a consequence those who use Macs to browse accommodations are steered to pricier options. This puts Mac users who tend to seek budget accommodations (of which I am one) in a quandary. Do we have to seek out friends with PCs in order to do our searches?
We are bombarded with ads in our lives and marketers are constantly seeking more accurate profiles of us in order to pitch those products that we are most likely to buy. But this news shows that the system is far from perfect and made a mistake in my case. This is always the danger of using weak correlations to generate stereotypes.
But the question of why Mac users are more likely to seek pricier hotel options is an interesting question.