A potential strategy–one that I have employed to great effect–is to target study sections that are *not* filled with subfield experts. This scares people because, “OMFG! They won’t understand my science and why it is important!”
However, my experience is that it is a lot easier to explain your science to a non-subfield-expert audience sufficiently to get them to see its importance, than it is to convince the subfield cognoscenti that there aren’t holes in your experimental design, logic, whatever. The harshest reviewers are always your fuckebagge cronies who know all the minute difficulties and weaknesses of your methodological and conceptual approaches.