I’ve got to lose some weight, and most of the gimmicky diet plans you read about simply don’t appeal at all, but I have to confess I find this three-egg diet tempting. It’s simple, and the author definitely got results.
Here we go again, with communications experts lecturing scientists on how to better reach their audience. While we appreciate support, you’d think the communications experts would actually be good at the communications side…yet over and over again, they tell us the same old stuff and exhibit the same terrible habits they accuse scientists of having. The latest lecture on how to teach good comes from Slate and someone who runs a network of workshops to help scientists learn to reach the masses.
It’s an admirable goal, but almost certainly destined to fail. This is because the way most scientists think about science communication—that just explaining the real science better will help—is plain wrong. In fact, it’s so wrong that it may have the opposite effect of what they’re trying to achieve.
Wait…telling people they’re wrong and telling people how to be right doesn’t work, and may actually have a backfire effect? Gosh. But didn’t you just declare that the scientists are all wrong — and are about to tell us how to do everything correctly?
Please, please, please, O Communications Pundit, I wish that just once one of you would practice what you preach. I have been at conferences and have debated with people who pull this stunt: arrogantly tell science communicators to stop being arrogant, announce that we should stop just citing papers and they have the papers to prove that it’s ineffective, and rudely bring us up short by scorning what we’ve done, since scorn and rudeness never work.
I was just at a meeting about science education, run by scientists, and one of them got a good laugh (or groan) from us by asking if we’d ever been at a meeting to promote active learning and had a speaker do a straight-up lecture for an hour on the subject. Yes. Yes we have. It gets old. (This speaker then gave us a small set of problems and simple exercises to work on in small groups to illustrate how to teach about restriction enzymes and molecular cloning, so he didn’t make this mistake.)
The Communications Pundits then typically make another mistake: they hector the scientist with stuff they already know.
Before getting fired up to set the scientific record straight, scientists would do well to first consider the science of science communication. The theory many scientists seem to swear by is technically known as the deficit model, which states that people’s opinions differ from scientific consensus because they lack scientific knowledge. In 2010, Dan Kahan, a Yale psychologist, essentially proved this theory wrong. He surveyed over 1,500 Americans, classifying each person’s “cultural worldview” on a scale that roughly correlates with politically liberal or conservative. He then assessed each person’s scientific literacy with questions such as “True or False: Electrons are smaller than atoms.” Finally, he asked them about climate change. If the deficit model were correct, Kahan reasoned, then people with increased scientific literacy, regardless of worldview, should agree with scientists that climate change poses a serious risk to humanity.
That’s not what he found. Instead, Kahan found that increased scientific literacy actually had a small negative effect: The conservative-leaning respondents who knew the most about science thought climate change posed the least risk. Scientific literacy, it seemed, increased polarization. In a later study, Kahan added a twist: He asked respondents what climate scientists believed. Respondents who knew more about science generally, regardless of political leaning, were better able to identify the scientific consensus—in other words, the polarization disappeared. Yet, when the same people were asked for their own opinions about climate change, the polarization returned. It showed that even when people understand the scientific consensus, they may not accept it.
Uh, guy, I already know this stuff. I teach. I’m pedagogically aware. I read the educational literature. I tinker with my classes all the time to try and improve them. I assess. I started teaching in 1993, and I knew then that standing on a podium, hiding behind a lectern, and droning facts at a class wasn’t always, or even usually, an effective strategy. So try telling me something new.
Nowadays, when I hear a communications expert tell me that I believe in the “deficit model”, as they always do, I just shut down and walk away. This is a person who is trying to shoehorn me into their incorrect model of how science communicators work. Sorry, you’ve got nothing to teach me. You’re a communications failure.
This fellow does try to provide some positive suggestions, at least. Unfortunately, they’re also old and familiar ideas that I already know.
Is it any surprise, then, that lectures from scientists built on the premise that they simply know more (even if it’s true) fail to convince this audience? Rather than fill the information deficit by building an arsenal of facts, scientists should instead consider how they deploy their knowledge. They may have more luck communicating if, in addition to presenting facts and figures, they appeal to emotions. This could mean not simply explaining the science of how something works but spending time on why it matters to the author and why it ought to matter to the reader. Research also shows that science communicators can be more effective after they’ve gained the audience’s trust. With that in mind, it may be more worthwhile to figure out how to talk about science with people they already know, through, say, local and community interactions, than it is to try to publish explainers on national news sites. And they might consider writing op-eds for their local papers, focusing on why science matters to their particular communities.
“Appeal to emotions”…because everyone knows scientists are robots who’d rather emit mathematical symbols at an audience. How about if, next time you’re motivated to give advice, you recognize that most scientists are really smart people who know what they’re doing? We tailor our approach to our audience. When we’re at a scientific meeting talking to people in our field, we can spew out amazing streams of information-dense jargon, and know we don’t have to provide a lot of background. When we’re teaching a class of 18 year olds, we know we have to build a story from more basic foundations. When we’re on TV with a huge, mixed audience, we know we have to try and reach out with even more basic appeals to common interests.
This is not to say we’re all good at it. There are difficult skills involved in this process. But please stop treating science communicators as if they’re completely unaware of elementary human interactions. It’s condescending and stupid (cue communications expert to start lecturing condescencingly about how condescention puts off your audience).
Here’s an example of how science communicators actually work. CNN brought Bill Nye together with William Happer — Happer, as many of you already know, is a Princeton physicist who is astoundingly stupid on the matter of climate change, and ought not to be on television at all. Happer gets the first words in, and they are idiotic. Watch how Nye responds.
Happer makes this pronouncement.
There’s this myth that’s developed around carbon dioxide that it’s a pollutant, but you and I both exhale carbon dioxide with every breath. Each of us emits about two pounds of carbon dioxide a day, so are we polluting the planet? Carbon dioxide is a perfectly natural gas, it’s just like water vapor, it’s something that plants love. They grow better with more carbon dioxide, and you can see the greening of the earth already from the additional carbon dioxide in the atmosphere.
I sure wish communications experts would spend a little more effort looking at what bozos say, because they break all the rules the experts lay down, and they’re effective with their audiences. So there is Happer, with “Princeton” repeated over and over again in the background to give him authority, basically stating bald lies as facts, and looking far more robotic than Nye.
Now in response to what Happer said, I would have approached it rather differently than Nye: my first thought was “well, we make about a pound of poop every day, it’s perfectly natural, plants love it, but do we really believe more sewage would make the world a better place for humans?” You can see what Nye’s first thought was: he was thinking like an engineer, and wanted to discuss rates — there’s a whole lot of stuff he could have lectured on, relative rates of carbon dioxide production and fixation and sequestration, the balance of gases, etc., but he checked himself. I guarantee you that he knows that with the right audience, that kind of discussion would go over well, and he could probably also do a kids’ show all about that concept. But it wasn’t going to work on CNN, with an audience that had just smugly congratulated itself on hearing Happer’s idiocy affirming all their biases and ignorance.
So he switched gears, and you can even see it happening. He pointed out that Happer was an oddball, not representative of science at all, undermining his claim to authority. He criticizes CNN for having a crank on to represent a marginal view, poorly representing the consensus. He points instead to concerns about the economy. He briefly reminisces about his personal experience with Earth Day. He talks about how we’ll fall behind in competition with other nations. He invokes the US Constitution. He reminds everyone that the EPA was established by a conservative president, Richard Nixon.
Sir, with some respect, I encourage you to cut this out so we can all move forward and make the United States a world leader in technology. What we want are advanced wind turbines, advanced photovoltaics, advanced solar concentrated energy plants. And, everybody, if we were to do that, we would have at least 3 million new jobs in the United States that could not be outsourced. We would not need to have our military on the other of the world defending what people call ‘our oil.’ We could move forward and we could export this technology. We could be world leaders in this instead of wringing our hands and cherry picking data and pretending that this problem that’s obvious to the scientific community is somehow not obvious to you.
Every effective science communicator does this. And then the communications ‘experts’ will come along and complain that they spent too much time trying to correct ignorance, that damned ‘deficit’ model they love to invoke, if anyone makes any effort to explain why Happer was wrong.
You need it all: emotion, appeals to common interests, criticism of bad ideas and bad actors, and the facts. I swear, if these clowns had their way, I’d be teaching genetics by spending 14 weeks explaining why the students ought to care and be motivated, and when I got to briefly explaining a monohybrid Mendelian cross in the 15th week, they’d jump on me for wasting time trying to correct a ‘deficit’.
We had a good turnout of about 220 people (or 4.4% of the population of Morris). Percentage-wise, we probably had more representation than the big march in Washington DC.
We’d also coupled the march to our Undergraduate Research Symposium, which was also a major success.
Now all we have to do is keep pushing forward to get the Denialist-in-Chief out of office.
The skies are clear in Morris, the sun is shining, the birds are singing, and we begin marching in about 5 hours. Meet at the University of Minnesota, Morris sign around 4th and College at 12:30.
It’s also a fine day for the Undergraduate Research Symposium, which starts at 9:30 in the Student Center. Talk science for a while, then walk science for a while!
I know, I’m getting a reputation as that guy who hates Elon Musk (I don’t, I hate hype), but his latest is just too much bullshit. He has bought a company called Neuralink, which has the goal of creating brain-machine interfaces (BMIs). OK so far. These interfaces are cool, interesting, and promising, and I’m all for more research in this field. But Musk gets involved, and suddenly his weird transhumanist-wannabe fanboys start hyperventilating. I double-dog dare you to read this puff piece, Neuralink and the Brain’s Magical Future. It begins roughly here, with the claim that Musk is going to build a Wizard Hat to make everyone super-smart:
Not only is Elon’s new venture—Neuralink—the same type of deal, but six weeks after first learning about the company, I’m convinced that it somehow manages to eclipse Tesla and SpaceX in both the boldness of its engineering undertaking and the grandeur of its mission. The other two companies aim to redefine what future humans will do—Neuralink wants to redefine what future humans will be.
The mind-bending bigness of Neuralink’s mission, combined with the labyrinth of impossible complexity that is the human brain, made this the hardest set of concepts yet to fully wrap my head around—but it also made it the most exhilarating when, with enough time spent zoomed on both ends, it all finally clicked. I feel like I took a time machine to the future, and I’m here to tell you that it’s even weirder than we expect.
But before I can bring you in the time machine to show you what I found, we need to get in our zoom machine—because as I learned the hard way, Elon’s wizard hat plans cannot be properly understood until your head’s in the right place.
I dared you to read it, because I’ll be surprised if anyone can plow through it all: it goes on for almost 40,000 words (I know, I pulled it into a text editor and confirmed it), and that doesn’t count all the crappy little cartoons scattered through out it. When the author says you cannot properly understand it without putting your head in the right place, he means you have to start with sponges and be lead step by step through a triumphalist version of 600 million years of evolutionary history, which is all about a progressive increase in the complexity of brain circuitry. It’s an extremely naive and reductionist perspective on neuroscience and intelligence that presumes that all you have to do is make brains bigger and faster to be better, and that computers extend the “bigger” part but are limited by the speed of interfaces, so all we have to do is improve the bandwidth and we’ll be able to battle the AIs that Musk thinks will someday threaten to rule the world.
All the verbiage is a gigantic distraction. It’s virtually entirely irrelevant to the argument, which I just nailed down for you in a single sentence…without bogging you down in a hypothetical history of flatworms and a lot of simplistic neuroscience. He summarizes Elon Musk’s glorious plan in yet another crude cartoon:
It is accompanied by much grandiloquent noise and promises of planetary revolutions, but what needs to be asked is “How much of this is real?”. The answer is…pretty much none of it. We are currently in the little blue ball at the lower left labeled “starting point”, and Musk has bought a company that is doing tentative, exploratory research on building BMIs (I guess that this whole field is new enough that they are all, by default, “cutting edge”). Everything else in the diagram is complete fantasy. Elon Musk has bought a company, and is cunningly trying to inflate its value by drowning the curious in glurge, techno-mysticism, and making shit up, which, because he has this mystique among young male engineers, will probably succeed in making him more money and fame, without actually doing anything in the top two thirds of that cartoon.
I do rather like how the third step is “BREAKTHROUGHS in bandwidth and implementation”. You could replace it with “And then a miracle occurs…”, and it would be just as meaningful.
Let’s add a little more reality here: Musk has a BS in physics and economics, and started a Ph.D. in engineering, which he dropped out of. He has no education at all in biology or neuroscience.
Another shot of reality: he’s buying this company in collaboration with Peter Thiel’s venture capital company. You remember Thiel, right? Wants to prolong the life of old rich people by transfusing them with the blood of the young? Libertarian acolyte of Ayn Rand who is now advising Trump on policy? If you think this is a recipe for a post-Singularity paradise, looking at the people backing it ought to tell you otherwise.
So why are these filthy rich people getting involved in this nonsense? Let’s ask Elon.
Long Neuralink piece coming out on @waitbutwhy in about a week. Difficult to dedicate the time, but existential risk is too high not to.
— Elon Musk (@elonmusk) March 28, 2017
Fear and ignorance, like always.
They’ve imagined a huge, shadowy existential risk which does not exist yet — you might as well drive your decisions by the possible threat of invasion by Mole People from Alpha Centauri (oh, wait…they also fear aliens). They don’t know how AIs will develop or what they’ll do — nobody does — and they lack the competencies needed to guide the research or assess any risks, but they’ve got a plan for generating all the benefits. These guys are as terrifying to me as the Religious Right, and for all the same reasons.
They have fervent worshippers who will vomit up 40,000 words based on inspiration and wishful thinking, and then wallow about in the mess. It’s possibly the worst science writing I’ve encountered yet, and I’ve read a lot, but still, take a look at all the commenters who want it to be true, and regard grade-school and often incorrect summaries of how brains evolved to be informative.
You’d think people would learn: take anti-harassment policies seriously. They aren’t just well-meaning words that you post on your website to make yourself look good.
Odyssey Con, a science-fiction convention in Madison, Wisconsin, is suddenly hemorrhaging guests-of-honor who are bailing out because a) a known harasser was working as the guest liaison, which is a bit like putting a pedophile in charge of the ball crawl at the playground, and b) the con administrators seemed to think they just needed to explain things carefully to the guests to make them change their minds, which makes it obvious that they are unclear on the concept.
It sounded to me like an epidemic of mere cluelessness on the part of the con, until I learned who the harasser was. Holy crap. It’s Jim Frenkel. This guy was a major blow-up in 2013: Frenkel was banned from WisCon for harassment. He was fired from his job as editor at Tor Books over these acts. How could you not know Frenkel was bad news, and how could you even consider appointing him to be a liaison with a woman guest?
There are two possibilities here. One is that SF organizers cannot remember anything older than 4 years ago (their childhoods must be great voids of memory, lost to them for all time) and they also don’t know how to use google, or some people at the con are consciously dismissive of harassment concerns and decided that this was the year they’d sneak their good buddy Jim back into the ball crawl, and hoped that all of those SJW pests had 4 year memory limits and were unable to use google.
Neither alternative speaks well of Odyssey Con.
You should also read this response by Brianna Wu.
What stands out to me the most in the whole harmful affair was a single line by Gregory G.H. Rihn, writing about “what would be fair.” He suggested a compromise between Monica and Jim Frenkel, the known serial harasser. In a world where sexual harassers are on one side, and women wanting to be treated with respect are on the other — women can never win. Rihn saw himself as an impartial observer, but he’s part of the problem in a way he can’t understand.
I have been away for most of this week, at an HHMI conference. It was enlightening and informative, and I came away with many new ideas. It was also a packed schedule, starting early in the morning every day and going on until late at night, and I was not keeping up with the news, so I missed a few things.
Bill O’Reilly was fired for his sexual harassment antics? About time.
Jason Chaffetz is not going to run for re-election, and may even retire early? Well, that was unexpectedly good news.
Now I’m really sad that my conference ended, because my time offline was accompanied by the increasing crumbling of the Republican asshole edifice. If only this conference had gone on for a few more weeks, imagine all that could have happened: I’d have become a somewhat better biologist and teacher, the Republican leadership would have all retired, Ivanka and Jared would be arrested for corruption, Donald Trump would have been indicted and impeached, the tensions with North Korea and China and Russia would have eased, the Syrian civil war would have ended, world peace would have broken out, the Catholic church would take their vows of poverty seriously and divested, turning over all their assets to NIH and NSF, and I would have won a Nobel prize for not blogging.
HHMI clearly needs to schedule much, much longer conferences.