I thought this story was a joke; no one could be that superficial. But a couple of people have looked at the homelessness problem, and decided that one way they can help is by giving them graphic design help on their signs. It’s really a thing!
I can sorta see that they’re trying — they want to contribute in ways that use their skill set. But I seriously don’t see the benefit, especially when many of the homeless people seem to be doing this are accepting the $20 donation (the artists give them a little money and a sign), and then conveniently, somehow, losing the sign.
I’m thinking that maybe I ought to go to Minneapolis and offer to give the destitute a lecture on oncogenes, or perhaps talk to them about evolution, and give them $20 for their attention. That wouldn’t be patronizing at all, would it?