Tag Archive: government

Oct 11 2011

It’s Not Your Job to Know What You Want: A Jobsian Lesson for Government?

Matt Bai of the New York Times wishes Washington could learn some lessons from Steve Jobs. In his obituary of Mr. Jobs on The Times’s Web site, John Markoff quoted him as explaining his aversion to market research this way: “It’s not the consumers’ job to know what they want.” In other words, while Mr. Jobs tried to …

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