Cute! But is it verging on exploitative? They can say that they just want to, for lack of better words, normalize the shock value on the one hand; while on the other hand getting those who were shocked to pay attention to the hook at the end.
Verging, maybe, but I think they’re damned if they do and damned if they don’t. If they only used straight couples, wouldn’t someone complain about that too?
I’m going to give them points for the adorableness and say good for them. In this day and age, it’s probably not “brave” to do a commercial like this, but I appreciate it anyway.
Paul Fidalgo is a writer, actor, musician, and professional skepto-atheist. As communications director for the Center for Inquiry (which totally does not endorse anything on this site), he writes the daily blog series The Morning Heresy, and is also a contributor to Friendly Atheist. He holds a master’s degree in political management from George Washington University, and his original music can be enjoyed here. He lives in Maine with his wife Jessica and children Toby and Phoebe. You can endure his tweets as @PaulFidalgo.
6 comments
Skip to comment form ↓
Katherine Lorraine, Tortue du Désert avec un Coupe-Boulon
February 22, 2013 at 1:38 pm (UTC -5) Link to this comment
That’s a great commercial.
throwaway, promised freezed peach, all we got was the pit
February 22, 2013 at 1:47 pm (UTC -5) Link to this comment
Cute! But is it verging on exploitative? They can say that they just want to, for lack of better words, normalize the shock value on the one hand; while on the other hand getting those who were shocked to pay attention to the hook at the end.
Mara
February 24, 2013 at 6:46 pm (UTC -5) Link to this comment
Verging, maybe, but I think they’re damned if they do and damned if they don’t. If they only used straight couples, wouldn’t someone complain about that too?
I’m going to give them points for the adorableness and say good for them. In this day and age, it’s probably not “brave” to do a commercial like this, but I appreciate it anyway.
Brandon
February 22, 2013 at 4:35 pm (UTC -5) Link to this comment
Pretty clever, I think.
I’m glad to see an advertisement that I like from them, since I use Amazon a lot.
Booker
February 22, 2013 at 8:15 pm (UTC -5) Link to this comment
Ah Amazon — crushing independent retailers one store at a time. The digital WalMart.
jose
February 26, 2013 at 9:37 pm (UTC -5) Link to this comment
If only those had the books I want.