Inspired by the conversation on the recent edition of John Gruber’s The Talk Show, here’s a totally unscientific comparison of some approaches to product introductions at huge tech keynotes.
Google Glass (2012): “Hey look, this shit’s great for video conferencing while jumping out of airplanes and rappelling down a building!”
Microsoft Surface (2012): “Hey look, this shit is so hardcore it’s like destroying a chunk of rock with a big metal spike!”
Apple MacBook Air (2008): “Hey look, this shit fits in a manila envelope.”
I am biased toward the effectiveness of the latter.