Let’s say you’ve got yourself a little diner in the States.
You want to offer pie to your customers, but you’re running a low budget operation, so you can only offer one particular type of pie. To figure out what kind of pie you should sell, you ask some of your regular customers what their favourite pie is, but you get a whole bunch of different answers: pumpkin, key lime, pecan, lemon meringue, tart cherry served heated up with a scoop of vanilla icecream on the side, etc.
That leaves you without much to go on, so instead you ask these same customers to fill out a little survey ranking ten different pies in descending order of preference. You find, looking at the data, that although no one actually picked it as their favourite, apple pie ends up being the one that averages out to being the least objectionable and most consistently “okay” with people. So you decide to serve apple pie, and thanks to your maths and research, it ends up selling better than any other pie you may have chosen instead… even though it isn’t any of your regular’s actual favourite.
I’m pretty sure this is exactly why apple remains the flavour that McDonald’s consistently sells while the other couple flavours they offer rotates throughout the year. [Read more…]