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Tag Archive: pinkification

Nov 22 2013

GoldieBlox commercial wins the internet over

This commercial’s taking the internet by storm, because who doesn’t love Beastie Boys, girl engineers, and Rube Goldberg devices. Some time ago, I wrote about the kickstarter for this project, and how I could live with the pinkification it took to sell these engineering projects for girls to parents already steeped in rigid gender roles. …

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Feb 23 2013

Gun control, pinkification, and splash damage

A few weeks ago, before things got super-busy in my life, I was trolling about the White House petitions website and I found a petition that sorta bugged me. I left it in a tab for me to revisit as soon as I had time. As I was distracted with other things, I’d flip past …

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Oct 14 2012

Some pinkification I can live with… for now

An image of GoldieBlox, which consists of a picture book opened to a page with an illustrated blonde engineer lady saying "Ahem! Listen up!" and a set of pegs and spools arranged in a star pattern with a ribbon running between them to form a conveyor/pulley system operated by crank.

A while back, someone on Twitter pointed me to this GoldieBlox Kickstarter project, excited that finally, someone was doing something to get young girls interested in engineering. In amongst the glut of male-targeted building toys like K’nex and Erector Sets and LEGO, there’s hardly any such thing for girls. None of these toys are inherently …

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Sep 17 2012

How to get more women in STEM? Stop telling them they don’t belong

Sometimes it takes someone saying something so gobsmackingly obvious that it makes people ashamed they didn’t realize it before, to clue people in that there might actually be a problem, and how to address it. This post, I truly hope, is one of those times. Sometimes, men talk about the gender disparity in tech communities …

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