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Tag Archive: engineering

Nov 22 2013

GoldieBlox commercial wins the internet over

This commercial’s taking the internet by storm, because who doesn’t love Beastie Boys, girl engineers, and Rube Goldberg devices. Some time ago, I wrote about the kickstarter for this project, and how I could live with the pinkification it took to sell these engineering projects for girls to parents already steeped in rigid gender roles. …

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Oct 14 2012

Some pinkification I can live with… for now

An image of GoldieBlox, which consists of a picture book opened to a page with an illustrated blonde engineer lady saying "Ahem! Listen up!" and a set of pegs and spools arranged in a star pattern with a ribbon running between them to form a conveyor/pulley system operated by crank.

A while back, someone on Twitter pointed me to this GoldieBlox Kickstarter project, excited that finally, someone was doing something to get young girls interested in engineering. In amongst the glut of male-targeted building toys like K’nex and Erector Sets and LEGO, there’s hardly any such thing for girls. None of these toys are inherently …

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Sep 17 2012

How to get more women in STEM? Stop telling them they don’t belong

Sometimes it takes someone saying something so gobsmackingly obvious that it makes people ashamed they didn’t realize it before, to clue people in that there might actually be a problem, and how to address it. This post, I truly hope, is one of those times. Sometimes, men talk about the gender disparity in tech communities …

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Jun 10 2012

Creating the Mobee (the Monolithic Bee)

This is a fascinating video about the creation of a dime-sized robot flying machine. I have to say, every step in the process is at once innovative and scary. How long til the future of miniature spy drones? We’re already very likely to end up with Man-Hacks drilling into our brainpans when we least suspect …

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Oct 27 2011

Solving the Power Problem and the Climate Problem in one go

A massive project funded by Google exposes the vast untapped geothermal reserves available to the United States’ power infrastructure. How much energy? you ask. Well, the researchers based their estimates on what current technology is able to extract – not any hypothetical future advances. Even so, it turns out that there is three million megawatts …

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