The Lorax used to sell SUVs

Via Badass Digest, easily some of the most cynical and tone-deaf marketing I’ve ever seen. Remember The Lorax? The Dr. Seuss classic with heavy environmentalist overtones? The story about how corporations will destroy the environment to make a buck and it’s entirely up to the reader to preserve said environment?

Well, Mazda apparently convinced the braintrusts behind the new movie to sell old Theodor Seuss Geisel’s soul post mortem.

I cannot imagine the estate of Dr. Seuss being cool with this. I’m certainly not. Way to take the mantle of the Once-ler, Mazda. Sure, an SUV is probably the most fuel-efficient way to transport six people, but seriously, what percentage of the time do you see an SUV that’s actually full?

Just… whargarbl.