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May 11 2012

Solar advertisement: Vork hates dolphin babies!

Good idea on the part of SunRun — pay you to install solar panels with no down payment on your part, and you pay them back for the energy your panels generate. But we’re left with a framing problem. Now that generating power using solar panels is actually cheaper overall than fossil fuel based power generation, the company has to fix the image that solar’s just for hippies.

Now I don’t have a lot of problem with focusing on the cost, but I’m not a big fan of throwing hippies under the bus yet again. I can’t think of a better way to fix the messaging without doing exactly that, though.

It’s cool to see Jeff Lewis from The Guild in something more mainstream though!

Hat tip Climate Crocks.

8 comments

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  1. 1
    Kevin, Youhao Huo Mao

    Dolphins are kind of assholes…

  2. 2
    peicurmudgeon

    You could always invoke the communists (even though the Czechs don’t qualify any longer). They have large solar panel fields scattered around the countryside.

    I didn’t take any pictures, but others have.

    http://www.flickr.com/photos/solarpanels-chinacom/4310455833/lightbox/

  3. 3
    Jim Baerg

    “Now that generating power using solar panels is actually cheaper overall than fossil fuel based power generation,”

    Nice if true, but ‘citation needed’.

  4. 4
    Jason Thibeault

    Jim: my understanding is they’re taking advantage of the new tax breaks and the really cheap solar panels coming from China recently. It makes it economically advantageous in many (apparently not all) regions where fossil-based power actually turns out to be more expensive.

  5. 5
    Jason Thibeault

    See the linked Climate Crocks story, and the links therein.

  6. 6
    Jim Baerg

    ‘tax breaks’
    I wonder if anyone has been able to sort through the subsidies to & externalities of various power sources to find ‘real’ costs of the different sources. Hopefully such an exercise could be better than mere ax grinding.

  7. 7
    Jason Thibeault

    Considering the huge subsidies the fossil fuel power generation industry has gotten for decades, I’m sure it would turn out to be rather favorable for environmentalists.

  8. 8

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