The makers of Dr. Pepper were facing a difficult proposition: how do you create a diet soda that appeals to men? Their answer was, naturally, to ramp the stupidity of their ad campaign up so hard it wraps all the way through misogyny and misandry back around to AWESOME. Of course, that was their plan, anyway. They just landed in “worst idea ever” territory instead.
This makes me want to shoot lasers in a jungle full of snakes! Snakes whose heads explode when you punch them!
You wonder why I think gender roles need to be purged from the collective consciousness? It’s because of bullshit like this. I can’t tell if it’s supposed to be a parody of super-machismo ideals, or an actual attempt at alienating half their potential customer base, or what. Their Facebook app is apparently available only to men, though, so I can’t get behind the idea that there were any females on the advertising team that came up with the idea. This divvying up of food into “chick food” and “man food” is ridiculous enough on its own, but diet pop is somehow “for wimminz”? Really?
I guess all you have to do is scream “IT’S NOT FOR WOMEN” at the end of your ad and you’ll capture that all-important men-who-think-diet-pop-is-girly demographic.