UN Women, a branch of the United Nations, launched a powerful campaign that is both visually potent and thematically discomforting: Using the results of popular Google search terms – which we all utilise everyday on the Internet – the campaign highlights what entries are often being used.
The idea of cyberspace and sexism, of course, is something I’ve focused on before and it is of concern. It is good, then, that we can also use the same platforms to highlight the kind of treatment women still receive and that people still believe about women.
Its visceral nature and that we, as ordinary people use that search bar, makes this campaign powerful.
(If the data isn’t true, please let me know since that would be most unhelpful and only ammo to those who deny sexism and misogyny is a serious problem.)