When I attempted to start discussion about Facebook’s troubling Real Names Policy, I called my piece “Mark Zuckerberg Hates Ex-Muslims”. I could have called it “Mark Zuckerberg Doesn’t Care About Ex-Muslims” but that’s longer and less provocative. People are far less likely to click on longer and less-provocative titles.
Furthermore, I don’t think my word choice was a misrepresentation. Utterly disregarding the concerns of a group, pompously declaring anyone who can’t use their legal names on Facebook to be “lacking integrity”, and deleting their profiles is hateful, in my view. However, thanks to my choice in title, the discussion was derailed into “but the title is misleading!” debates. In the hopes of a more germane conversation, I changed the title.
I fear that, in appeasing people those who took more issue at my implying a powerful person might be hateful than at the hateful policy he is implementing, I might lessen my impact. Clickbait only exists because it works.