Sorry for the delay in getting this out! Yesterday was a bit, shall we say, challenging. Spoiler alert: This post contains spoilers about last Thursday’s episode of Project Runway: Season 10, Episode 6, “Fix My Friend.” If you’re a fan of the show and you haven’t seen it yet — you stand warned.
So what’s this ridiculous business of designing clothes for women who aren’t fashion models, anyway? How could anyone expect a serious designer to stoop to such a level?
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It’s become a Project Runway tradition. In one challenge each season, designers have to do an outfit for, quote, “real women”: the very unfortunate term of art in the fashion industry for “women who don’t have the bodies of fashion models or A-list celebrities.” It’s a terrible term, with all sorts of ugly implications… including the implication that fashion models and A-list celebrities aren’t real people. I guess they’re androids or aliens or something, or maybe ethereal angels, far above the messy human business of digestion and respiration. (Ingrid and I have been trying to come up with a better term. “Regular women,” maybe? That’s not great, either. “Women who aren’t built like fashion models” is the concept we’re trying to convey, but it has way too many syllables.)
I actually have some compassion for designers trying to do this. Especially in the world of standard clothing design and manufacturing, where you’re not doing custom work for one person whose measurements you can take precisely.
When I was fat, I used to get very angry about clothes shopping: I’d go into a clothing store, and find that maybe two percent of the clothes fit me and looked good on me. (A totally legitimate anger: there isn’t nearly enough in the way of good clothes for fat women, and manufacturers tend to just take the stuff designed for smaller sizes and embiggen it, instead of making different designs that look good on larger bodies. When they’re not just making crappy boring swaths of fabric for fat women to hide in, that is.)
And it is easier now. Now that I’m about a size 8 or 10, when I go into a clothing store, I find that maybe five percent of the clothes fit me and look good on me.
That’s not a trivial difference. But the reality is that there is literally no way to make an article of clothing that looks good on every woman. Fatness or thinness isn’t the only issue. Height is an issue. Basic shape — busty? angular? pear-shaped? hourglass? — is an issue. Muscles are an issue. Age is an issue. The person’s individual style is obviously an issue. It’s something Ingrid and I have been both frustrated and entertained by: she and I have very similar bodies, with very similar heights and weights… but some pieces really do look great on her and crummy on me, or vice versa. My theory is that it’s because I’m long-waisted and short-legged, and she’s short-waisted and long-legged. Which gives you an idea of how impossible this is, if a distinction that fine can make the difference between a dress looking great and looking like ass.
So I do have sympathy for designers trying to do this. It can’t be done. All you can do is make clothing that will fit some women and look good on them, and do your best marketing to get those women into those clothes.
However. That being said. Continue reading “Runway Recap: Quote Unquote "Real Women"”