There’s this basic problem with certain design challenges: on Project Runway, and in life.
The problem is when people don’t give you clear specifications for what they want — and then judge you for not having accomplished it.
This week’s PR challenge (okay, last week’s, I was on a speaking tour last week and only watched last week’s episode last night): Design a prom dress out of duct tape. This challenge wasn’t invented out of the fevered imaginations of the Project Runway producers: it’s riffing off of an existing phenomenon. Do a Google image search on “duct tape prom dress.” You’ll find zillions of them. This is a thing.
So okay. Make a prom dress out of duct tape. Straightforward enough. Except when you get to the question: What do you mean by “prom dress”?
If you do a Google Image search of “prom dress” — minus the “duct tape,” or indeed with it — you’ll find a ridiculous variety of styles. You’ll find dresses inspired (apparently) by storybook princesses, and movie stars on red carpets, and music video vixens, and beauty pageants, and saloon girls, and national costumes, and va-va-voom screen sirens, and science fiction/fantasy, and Elizabethan costume, and Victoria’s Secret. You’ll see huge billowing Cinderella ball gowns and slinky strappy things with leg slits up to here; fluffy little cocktail dresses and short tight shiny numbers that look like the Kardashians on a bad night. It varies by region, by class, by (I’m guessing) trends within a particular school, by the imagination or lack thereof of the girls wearing the dresses. Pretty much, the only common theme among them all is “fantasy life of teenage girls.”
So when you’re a designer, and the concept you’re given is “prom dress made out of duct tape,” you don’t actually have much to go on. All you really have is “festive, special-event dress for someone around age 18.”
So it’s kind of ridiculous for the PR judges to scold designers for creating a look that isn’t “prom.” Scold them for ugly; scold them for poorly-fitting; scold them for deranged; scold them for boring. But don’t scold them for not being prom. There is no template, no iconic ur-prom-dress. You have an idea in your head of what a prom dress should look like? Good for you. So do millions of teenage girls around the country. For once, you’re not the expert here. I don’t care if you’re a renowned high-fashion designer or fashion editor. You’re not the expert.
So. On to the designs.