I devoted last week’s column to a silly pop-culture book, Undateable, which gives straight men snarky- but- sincere advice on how to make themselves attractive — no, strike that, tolerable — to women. I devoted the column to all the ways this book reinforces a rigid, narrow, absurdly unattainable vision of acceptable manhood, instilling men with anxiety and self-consciousness about their masculinity while at the same time exhorting them to be confident.
Today I want to answer the question: Why do I care?
Why do I care about sexism and gender normativity in ephemeral bits of pop culture fluff?
And why do I care about how sexism hurts men at all? With all the grotesque ways that sexism and gender normativity hurts women, why would I spend my time worrying about how it hurts men?
Thus begins my latest piece on the Blowfish Blog, How Sexism Hurts Men, Part 2: Why Do I Care? To find out why I care so much about rigid and sexist gender roles in trivial bits of pop culture fluff — and why I care at all about how rigid and sexist gender roles hurt men as well as women — read the rest of the piece. (And if you feel inspired to comment here, please consider cross-posting your comment to the Blowfish Blog — they like comments there, too.) Enjoy!