A click or two ago when you opened this page, there’s a good chance my entire blog got shunted to the right, jolted across to make room for an advert on the other side. Depending how long you’ve been reading, you may have known immediately how to get rid of it – or had to faff longer, clicking the wrong ‘Close’ sign and getting a white box instead of a readable post. By the time you nixxed it, or just refreshed, you could have been half way through this intro.
Maybe you were less lucky still and got landed with a pop-up or pop-under advert – or one of the bastards that pops up and then pops under, making you switch windows to defeat it. (Did it have sound? The worst have sound.) It’s only thanks to FTB’s tech guys, who found a way for us to outwit our own ads, that you don’t normally see one of these mid-post:
Look at it – look at its horrendousness, great orange baboonarse sticking obscenely out. Unlike a real anus, there’s no way to avoid seeing it, centred, unclosable, without the text so much as wrapping tastefully around. Normally, through html magic, I can banish it to the end, but even then, it appears in all my old posts from the last two years, flotsam in an absurdly wide text field. Don’t think it doesn’t madden me.
You hate the ads, and so you should. To be honest, we hate them too – in fact we hate them more than anyone, because we are their hostages. Bloggers must eat, and adverts have long been our only hope of doing so off the back of our posts. They are the burly kid at school with trigger-happy fists, the big, obnoxious bully with whom you had no choice but to be friends.