Here’s the most unsurprising news you’ll ever read: Those Power Balance bracelets that are, or at least were, so popular do absolutely nothing for you. And the maker of them has apparently admitted that after they failed testing by an Australian skeptics organization.
The Australian manufacturer of Power Balance, the wildly popular rubbery bracelets embedded with holograms claimed to somehow adjust the body’s energy or vibrations, has admitted that there is no proof their product works.
A representative of Power Balance Australia issued a statement that read in part, “We admit that there is no credible scientific evidence that supports our claims. Therefore we engaged in misleading conduct.”
That statement has apparently now been taken off the Power Balance website.
Saunders, co-host of the Skeptic Zone podcast, was asked by an Australian television show to test the bands on a representative from Power Balance. “I tested the head of the Australian branch, and he failed five times out of five tests. So it was pretty conclusive. These were blind and double-blind tests where he had to tell which one out of six volunteers had the band on. He was pretty shocked when they failed to work.”
Australian Competition and Consumer Commission chairman Graeme Samuel stated that “Suppliers of these types of products must ensure that they are not claiming supposed benefits when there is no supportive scientific evidence. Consumers should be wary of other similar products on the market that make unsubstantiated claims, when they may be no more beneficial than a rubber band.”
How, exactly, were the bands said to work in the first place? Josh Rodarmel, co-creator of the bracelets, tried to explain the “science” behind his product by claiming that everything in nature has a “frequency,” and that the Power Balance bands restore a “natural healing frequency.”
When you hear something being touted with terms like “balance” and “healing frequency,” you know you’re dealing with some major league bullshit.