I’ve written before about how amusing it is to get emails from PR agents for publishers and authors who are just sure that I’m going to love their latest book of Christian inspiration or some such rot. The latest is from Random House, offering me a book from their Deepak Chopra Books imprint. You’re gonna love this one:
Dear Dispatches from the Culture Wars,
I’m reaching out to offer you a review copy of the newest book by Deepak Chopra Books: INFINITE POTENTIAL: What Quantum Physics Reveals About How We Should Live by Lothar Schafer. I’d love to discuss ways to work together to feature Lothar’s book in some way as I’m sure your audience would really love it.
With a foreword from Deepak Chopra, INFINITE POTENTIAL is a welcome addition to Chopra’s canon of mind-expanding books, challenging readers to confront their most basic assumptions about science and spirituality. Schäfer’s controversial–but hopeful–view of the universe and human beings is based on the principles of quantum physics and offers readers a path to improving their lives and the world.
Schäfer is a respected physical chemist and university professor who draws on his own research, as well as the contributions of some of the most distinguished scientists of our time, to present a stunning new perspective on the world around us. For Schäfer, the universe is a single interconnected entity, bound together by the cosmic principles of cooperation and community.
In stark contrast to the established Darwinian principles of competition (“survival of the fittest”), Schäfer proposes that by tapping into the underlying spirit of cooperation, we can harness the power of this interconnected universe and surpass our own sense of what is possible. Humans then do not have a maximum potential–as the universe is infinite, so too is our potential.
Yes, I’m sure my audience would love it too — but not for the reasons you think.