Alas, we have lost another blogger to Patheos. Dan Fincke has bowed to financial reality and made the move and he leaves with nothing but good feelings from me. One of the best things about the last year for me was discovering his writing. He is one of the clearest thinkers and best writers in this movement, even when he is criticizing me (at least implicitly) for taking too strident a tone (and he may be right, at least in some circumstances). We could use a lot more like him.
I’m sure many people are wondering why we’ve lost so many people to Patheos. The answer is simple: Money. They pay a very high rate, one that can’t possibly be supported by ad revenue. I have no idea where that money is coming from, but it certainly isn’t just from ads on the page or any of the other standard ways you can monetize a website. And for Dan, who teaches at several different colleges and carries on an outrageous schedule just to make ends meet, I certainly can’t blame him for jumping at the opportunity.
Having said that, we’re working on some things to try to get the revenue of this website up so we can compete a little better in terms of pay. Those plans include an ad-free option for the entire network, setting up a book store and a merchandise store and possibly hiring a part-time ad sales person. Stay tuned for all of that. And for the redesign of the entire network, which should roll out in the next few weeks (and it looks a lot better than it does now). So I’m sad that we lost JT, Chris and Dan, but excited about the future.