Bigot Burns Gay Cheerios

Okay, this may be the funniest and most pathetic thing you’ll watch all week. Some dumbfuck bigot decided to protest against General Mills supporting marriage equality by setting a box of Cheerios on fire, but he ended up torching the company’s front lawn instead and then had to stomp it out.

And no, this bit of comedy gold is not intentional. The guy’s name is apparently Michael Leisner and he was absolutely serious. That makes it even funnier.


  1. neXus says

    Even more hilarious is the fact that he and his cameraman fled the scene because they didn’t want to get in trouble legally… but he still posted the video online!

  2. angelina says

    @neXus that was the most awesome part. Did the local police follow up on the property damage at all?

  3. Alverant says

    NO. He TRIED to stop it out but failed. So we can add arson to his list of crimes. And with arson comes TERRORISM.

  4. UnknownEric says

    Rational Person: “I do not agree with your company’s stance, therefore I shall not patronize you any longer. Good day.”


  5. says

    I read somewhere (but of course cannot confirm) that his son posted this to youtube against his father’s wishes.

    That combined with the laughing that I don’t think sounds supportive gives me hope that his kids will turn out OK.

  6. tfkreference says

    Even funnier, burning a company’s product, which he must have paid for, is like protesting a movie by buying a ticket and not going in.

  7. dugglebogey says

    Is it just me or is the guy trying to send a message with that pink shirt?

    “Methinks thou dost protest too much!”

  8. Nentuaby says

    Please don’t do that. The meme of attacking homophobes by gender-policing them is really broken. It perpetuates the idea of gays as defective men, presumably the exact opposite of what you intend to do.

  9. dysomniak, darwinian socialist says

    Actually it’s not. The idea is to make a point, which you hope other people will agree with and not buy the product themselves. If it works, the couple bucks you spent is nothing.

    Of course, this guy is still a moron.

  10. tfkreference says

    @dysomniak, darwinian socialist:
    Obviously–nevertheless, General Mills would be delighted to have every bigot in the country buy a box and destroy it.

  11. Fred Salvador - The Public Sucks; Fuck Hope says

    This video is REALLY the treat… now for the homosexuals!

  12. dysomniak, darwinian socialist says

    Sure, but that’s not what he’s advocating for. It’s a silly argument that comes up anytime someone destroys a product to protest the manufacturer. If you believe the symbolic value of the act outweighs to financial gain to the company then it’s perfectly rational.

    That said, what really gets me about this guy is that on top of having awful beliefs he’s an incompetent and cowardly activist. Doing this right would have involved a doing test run or two at home (you could use store brand here), bringing a fire extinguisher, and GATHERING A FUCKING CROWD. Why even go to their headquarters in the first place if you don’t want to make a scene? Get your bigot friends together and make some fucking signs, start a twitter account, bring a bull horn. And hell since he’s been outed now he’d probably be in less legal trouble if he’d at least put the damn fire out. IANAL but it seems like running away like that could be the difference between criminal mischief and arson.

  13. dan4 says

    @16: “This video REALLY the treat…now for the homosexuals!”

    I don’t understand. Are you advocating for the burning of homosexuals?

  14. says

    I think that if this sort of nonsensical tantrum becomes a new tool of protest by the BFJ* that there will have to be a sub-category for the lines used, just prior to their post-humous nomination, by your Darwin Awardees:

    “Hey, hold my bible and watch THIS!”.

    That fucking moron is lucky that the video didn’t show HIM catching fire (it’s an even bet that he was wearing “mixed fiber” trousers–polyester is not as good as Nomex at fire retardancy) and doing the “Holy drop and roll”.

    * Bigots For JESUS

  15. Fred Salvador - The Public Sucks; Fuck Hope says

    @20: Fill it with Cheerios. Homosexuals go nuts for the honey-roasted taste of bigot-free cereal, I’m told. They’ll dive right in.

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