Aug 10 2012

Bigot Burns Gay Cheerios

Okay, this may be the funniest and most pathetic thing you’ll watch all week. Some dumbfuck bigot decided to protest against General Mills supporting marriage equality by setting a box of Cheerios on fire, but he ended up torching the company’s front lawn instead and then had to stomp it out.

And no, this bit of comedy gold is not intentional. The guy’s name is apparently Michael Leisner and he was absolutely serious. That makes it even funnier.


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  1. 1

    Even more hilarious is the fact that he and his cameraman fled the scene because they didn’t want to get in trouble legally… but he still posted the video online!

  2. 2
    Gregory in Seattle

    @neXus #1 – Indeed. Intelligence has never been a strong point for bigots.

  3. 3

    @neXus that was the most awesome part. Did the local police follow up on the property damage at all?

  4. 4
    TGAP Dad

    The stupid: it *really* burns!

  5. 5

    NO. He TRIED to stop it out but failed. So we can add arson to his list of crimes. And with arson comes TERRORISM.

  6. 6
    d cwilson

    And I would have gotten away with it, if it weren’t for that meddling Youtube!

  7. 7

    I was SO hoping he’d set himself on fire. What a dumbass.

  8. 8
    UnknownEric the Apostate

    Rational Person: “I do not agree with your company’s stance, therefore I shall not patronize you any longer. Good day.”


  9. 9

    His employer also fired him as a result of this.

  10. 10
    Jafafa Hots

    I read somewhere (but of course cannot confirm) that his son posted this to youtube against his father’s wishes.

    That combined with the laughing that I don’t think sounds supportive gives me hope that his kids will turn out OK.

  11. 11

    Even funnier, burning a company’s product, which he must have paid for, is like protesting a movie by buying a ticket and not going in.

  12. 12

    Is it just me or is the guy trying to send a message with that pink shirt?

    “Methinks thou dost protest too much!”

  13. 13

    Please don’t do that. The meme of attacking homophobes by gender-policing them is really broken. It perpetuates the idea of gays as defective men, presumably the exact opposite of what you intend to do.

  14. 14
    dysomniak "They are unanimous in their hate for me, and I welcome their hatred!"

    Actually it’s not. The idea is to make a point, which you hope other people will agree with and not buy the product themselves. If it works, the couple bucks you spent is nothing.

    Of course, this guy is still a moron.

  15. 15

    @dysomniak, darwinian socialist:
    Obviously–nevertheless, General Mills would be delighted to have every bigot in the country buy a box and destroy it.

  16. 16
    Fred Salvador, Onion Jumbler

    This video is REALLY the treat… now for the homosexuals!

  17. 17
    Crudely Wrott

    This is precisely why children should not play with matches.

  18. 18
    dysomniak "They are unanimous in their hate for me, and I welcome their hatred!"

    Sure, but that’s not what he’s advocating for. It’s a silly argument that comes up anytime someone destroys a product to protest the manufacturer. If you believe the symbolic value of the act outweighs to financial gain to the company then it’s perfectly rational.

    That said, what really gets me about this guy is that on top of having awful beliefs he’s an incompetent and cowardly activist. Doing this right would have involved a doing test run or two at home (you could use store brand here), bringing a fire extinguisher, and GATHERING A FUCKING CROWD. Why even go to their headquarters in the first place if you don’t want to make a scene? Get your bigot friends together and make some fucking signs, start a twitter account, bring a bull horn. And hell since he’s been outed now he’d probably be in less legal trouble if he’d at least put the damn fire out. IANAL but it seems like running away like that could be the difference between criminal mischief and arson.

  19. 19

    @16: “This video REALLY the treat…now for the homosexuals!”

    I don’t understand. Are you advocating for the burning of homosexuals?

  20. 20

    dan4 “I don’t understand. Are you advocating for the burning of homosexuals?”
    Don’t be ridiculous. How would he even get them in the bowl?

  21. 21

    I think that if this sort of nonsensical tantrum becomes a new tool of protest by the BFJ* that there will have to be a sub-category for the lines used, just prior to their post-humous nomination, by your Darwin Awardees:

    “Hey, hold my bible and watch THIS!”.

    That fucking moron is lucky that the video didn’t show HIM catching fire (it’s an even bet that he was wearing “mixed fiber” trousers–polyester is not as good as Nomex at fire retardancy) and doing the “Holy drop and roll”.

    * Bigots For JESUS

  22. 22

    I forgot to add that it would give the phrase:

    “I’m on fire, with the Spirit of the LORD!”.

    a whole new meaning.

  23. 23
    Fred Salvador, Onion Jumbler

    @20: Fill it with Cheerios. Homosexuals go nuts for the honey-roasted taste of bigot-free cereal, I’m told. They’ll dive right in.

  24. 24

    It’s such staged stupidity that I fear we are being punked.

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