Americans tend to become very emotional over hot-button social issues, but it’s money that really rules the roost. And corporate America is increasingly supporting full marriage equality and putting their money where their mouth is. Politico reports:
Gay marriage advocates have a new and powerful ally in corporate America.
One by one, national corporations like Microsoft, Starbucks, Boeing and Google are wading into the once-risky business of taking a position supporting gay marriage in states across the country.
Nowhere is that more apparent than in the lawsuit challenging the Defense of Marriage Act, which a federal appeals court called unconstitutional on Thursday. Forty-eight companies, including Nike, Time Warner Cable, Aetna, Exelon Corp., and Xerox had signed a brief arguing that the law negatively affected their businesses.
But the real test will come in November, when voters in four states — Maryland, Minnesota, Maine and Washington — will head to the polls. To date, gay marriage advocates have yet to win a statewide ballot initiative but hope corporate support and money will help turn the tide.
Last year, 25 executives including the CEOs of Goldman Sachs, Viacom and Alcoa lobbied New York legislators to approve same-sex marriage.
In January, Microsoft, Boeing, Vulcan and RealNetworks were among those who voiced their support for a bill approving gay marriage in Washington state.
The fact is that corporate America has long been ahead of the curve on equality, changing far faster than governments have. That’s why so many of them get high scores on the Human Rights Campaign’s Corporate Equality Index.