There is beauty in simplicity
When simple things are true;
But solving complex mysteries—
There’s beauty in that, too
There are simple things, and complex things,
And mysteries and more…
Sure, sometimes you have favorites,
But it isn’t either/or
Ok, so I saw this commercial, and it really bothered me:
Do you want to hear about the chemical composition of the sun? Or simply feel it on your face? Do you want to talk about all the muscles it takes for two hands to connect? Or just enjoy that they can? Do you want to debate why an apple a day keeps the doctor away? Or just take a bite? Do you want to talk about what it takes to make a miracle happen? Or just look at one?
To have a kid’s voice say these lines is, to my ears, just horrible! Kids want to know the chemical composition of the sun, and are fascinated by how muscles, sinews, bones and skin combine to make hands work. The ad writers have the kid certain that apples work, and that babies are “miracles”. Kids are naturally curious–why on earth would you base a “simplify” commercial around someone who probably makes Rube Goldberg machines out of kitchen appliances, clothes hangers, and tape. Kids see the beauty in complexity–in stuff that takes a lot of work to understand. That’s one of the best things about kids.
I can see why a healthcare plan might want to simplify. But damn, this commercial just grates at me whenever I see it.