Wendy Doniger reports that Penguin’s failure to continue defending her book has caused it to…become much more popular than it was.
What is new, and heartening, this time is that the best are suddenly full of passionate intensity. The dormant liberal conscience of India was awakened by the stunning blow to freedom of speech that had been dealt by my publisher in giving in to the demands of the claimants, agreeing to take the book out of circulation and pulp all remaining copies.
I think the ugliness of the word “pulp” is what struck a nerve, conjuring up memories of “Fahrenheit 451” and Germany in the 1930s. The outrage had been pent up for many years, as other books, films, paintings and sculptures were forced out of circulation by a mounting wave of censorship.
My case was simply the last straw, in part because of its timing, just when many in India had begun to view with horror the likelihood that the elections in May will put into power Narendra Modi, a member of the ultra-right wing of the Hindu nationalist Bharatiya Janata Party.
If Mr. Batra’s intention was to keep people from reading the book, it certainly backfired: In India, not a single copy was destroyed (the publisher had only a few copies in stock, and those in bookstores quickly sold out), and e-books circulate freely. You cannot ban a book in the age of the Internet. Its sales rank on Amazon has been in single-digit heaven.
Streisand effect innit.