In the lab, studying screenplays

Ashley Miller is getting legal threats, from someone who says “From this point forward our attorney will be the only contact” and then promptly sends another email. The threats look very empty, but to be polite I will be careful not to cast aspersions on the enterprise in question. I won’t make any effort not to laugh, though.

The enterprise in question is called Cinematic Appraisals. I’d never heard of it before and now I have, so I hope they’re thanking Ashley for the free advertising.

Cinematic Appraisals has Science. It has a page about the Science, complete with a photo of Science In Action.

Cinematic Appraisals’ patent-pending Mind Science Method is based on neuroscientific research conducted over the last 40 years. The Mind Science Method measures neurobiological triggers and reactions, assigning a proven value for each level.

It’s long been known that moviegoers psychologically fall into a state of “suspended disbelief” when watching stories play out on film, which is just the beginning of what goes on in the psyche and the body during film watching. Viewers’ physiological responses also fluctuate depending upon their level of involvement with the story and action. While watching something highly stimulating, the human body releases a host of limbic chemical responses. The dose of chemicals released is proportionate to the level of emotional stimuli, creating lasting emotions.

In other words, when the protagonist runs, the connected viewer’s heart rate will increase. When the protagonist holds his breath, so does the connected viewer. This state has been compared to the state of partial hypnosis—a state normally only achieved when dreaming.

The Mind Science Method gauges this degree of connection with the material using our unique patented neurobiological algorithms. This allows the producer to tell when the screenplay produces this hypnotic-like state—and when it does not. This allows a producer to reverse-engineer the screenplay to create one audiences will love, before going through the expense of production.

They should branch out and do that with everything – poetry, novels, paintings, sculpture, ballet, hockey – everything.

More free advertising.