First – Happy birthday to the Mall of America. This past Saturday marked 20 years since the doors first opened at the mall. Yeah, yeah… cursed MOA with it’s consumerism and overconsumption and blardeeblarblar. I like the mall. It has an aquarium. And LegoLand. And a ropes course.
Anyway, yesterday we passed this sign:
It is a digital display and the picture changed about every five seconds or so. I was waiting for it to scroll through so I could re-read an ad that I had caught out of the corner of my eye (oh you tricky marketers, you). While I was there a steady stream of people walked by, including a large number of spawnlings toddling after their parents. Here’s the interesting part: four young kids – we’re talking three and four years old – stopped, looked at the sign and then tried to interact with it. Each and everyone one of them looked confused when the sign didn’t respond. One girl tried to pressed harder on on the screen, and another took her finger and tried to swipe the screen across.
The future is here, y’all.
And here’s the ad that I was waiting for:
Le sigh. That’s what I thought it said.