John Travolta: Taking advantage of a Tragedy, Worse than Pat Robertson?

http://gawker.com/5451086/

Scientology creep, John Travolta, whose involvement in the religion/cult may or may not be responsible for the death of his child, is sending “volunteer ministers” from the Church/Cult of Scientology to Haiti.

I could say a lot more but the Gawker pretty much has it covered.

My question is, is it worse to appeal to your fundamentalist base by saying that Haiti deserved it because they’ve sold their soul or to try to take advantage of the horror in an attempt to gain converts to your creepy religion?  Answers in essay form, please.