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Facebook Rumors: Paying to reach fans

In my other life, I write for a social media news blog, and I recently wrote about the current rumor going around about pages/celebrities having to pay to reach their fans.  Unfortunately, my tiny blog post didn’t reach George Takei so I imagine the level of hysteria over this is just going to continue ratcheting up.  I’m sure you will all be surprised by this, but misinformation really gets under my skin.  Here’s the relevant information from Facebook itself:

Nothing has changed about how your posts are shared with the people who like your Page.

A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed.

If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it.

Nothing has changed, Facebook is just now offering the opportunity to advertize specific posts to the people most likely to be interested: casual fans who don’t interact with the page often and friends of fans.  If you have a problem with EdgeRank, the system that sorts your Newsfeed in Facebook, that’s a different issue entirely that impacts every post from every person, not just pages.

Comments

  1. Tsu Dho Nimh says

    However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it. And that’s where the problem is.

    Not because they are forcing businesses and others to pay to get stuff into their inactive (or less active) subscribers’ news feeds, but because they are widening the definition of target to include people who have an indirect connection with the subscriber, and no direct connection with the account making the pushed post.

    I don’t want to get posts in my news feed because of the people or businesses that my FB friends interact with. That’s spam … unsolicited bulk advertising.

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