I just received an e-mail from Inktip that impressed me quite a bit, mostly because I’m always surprised that there are people making sure the website is running the way it should.
Subject: Regarding ‘Bible Con’
Your script was chosen to be published in yesterday’s industry newsletter, along with six other loglines. This is a newsletter received by thousands of our entertainment pro clients and is designed to garner more exposure for our writers.
In any case, though we do not judge our writers’ materials, I did notice that you placed your award mention at the bottom of your logline. I thought it might be beneficial for me to tell you that when those are posted higher (at the top of the logline), they can tend to do better. In other words, what’s at the very top of your logline will get read the most, because it requires less reading and no scrolling–currently, your great achievment [sic] is hiding below the scroll.
I hope that you got some hits from yesterday’s newsletter, and please let me know if you have any other questions or thoughts.
Take it as a lesson, people, impressive awards first, actually content second!
EDIT: In response to my thank you e-mail I got this.
No worries for the tip. One other thing I see work: keep a close eye on the successes every week to see what kind of materials are currently getting picked up. It’s never a bad idea to modify or shape your logline to accomidate [sic] current successful trends–the ultimate goal with the logline is more about getting them to read your script than it is convincing them to buy the script without reading.
Have a good day and let me know if you have any questions.
I <3 this person.