Around a decade ago there was a watershed in Indian culture.
We saw a concept come about in India and abroad.
It was called the New Indian Male. The very idea of the New Indian Male was a gentleman. He wore clothes that fit and wasn’t picked out by his mother. He understood fashion. He was gentler, kinder and indeed “more in touch with his feminine side”. His image on the big screen and in populist media was not one of the country boy or poor, but a middle class hero and his actions resonated the most with that demographic. In the minority of India that is Upper Middle Class this may hold true. More men broke gender roles and cooked, cleaned and raised children and this allowed more women to break out of those traditional roles and do non-traditional roles such as working. More men cleaned up themselves and after themselves. But what happened? Why have we shifted out of that? [Read more…]