One of the things I realise is that the anti-vaccination lobby often utilise fairly unorthodox methodology to spread their ideas.
See? Science writing generally tends to stick to fairly well trodden paths. Even pop sci. Popular Science is science written to simplicity and provided with glossy photos and cool diagrams. But the thing with Pop Sci is that it generally sticks to the cool bits of science. It’s easy to sell this cool new rocket than it is to sell the basics.
It is why such magazines rarely advertise a new hygenic toilet despite that fact that is something basic that could save thousands if not millions of lives. It isn’t glamorous.
Neither is this.