Being concerned for our health is big business these days, and marketing that business relies on making us just as concerned. Unfortunately, much of that marketing involves spreading bad information, making us afraid of the things that will drive business, not the things that threaten our health. When our world is made out of chemicals, making us indiscriminately afraid of chemicals does nothing but add to our stress. Unfortunately, stress is also bad for our health.
This week’s guest, science writer Kavin Senapathy, is working to defeat this fear-based marketing through a number of initiatives. From the book she co-wrote with Marc Draco and Mark Alsip, The Fear Babe: Shattering Vani Hari’s Glass House, to using the tactics of the fear industry against them, she is working hard to replace sensationalism with good information. Tune in this Sunday to hear more about her work and why it’s so important.
- Kavin Senapathy’s public author page on Facebook
- The Fear Babe: Shattering Vani Hari’s Glass House on Amazon
- Free download of chapter 1 of The Fear Babe
- “Food Babe gets a very close — and critical— examination in new book out soon“, a review in the Chicago Business Journal
- Kavin Senapathy at Forbes
- March Against Myths About Modification
- Science Moms, the documentary
Listen to AM 950 KTNF this Sunday at 9 a.m. Central to hear Atheists Talk, produced by Minnesota Atheists. Stream live online. Call in to the studio at 952-946-6205, or send an e-mail to email@example.com during the live show. If you miss the live show, listen to the podcast later.