One of the biggest problems with the Sad and Rabid Puppies Hugo slates was that slate voting pushed much-loved work off the ballot. That’s a moderate problem for the awards, though I think it became a net positive as so many people signed up to participate in the process. It’s a much larger problem for creators.
One thing the puppies got right is that award winners are often not the most popular representations of their field. Of course, they then turned around and got things desperately wrong by declaring this proof of cliquishness or conspiracy. Unless you have an award that specifically polls your biggest spenders, awards don’t align with revenue. Any time you poll an audience selected for their special relationship to the material, your nominees won’t look like your best sellers. This should be obvious.
It does provide special challenges for those creators who appeal to the specialist market, though. [Read more…]