I’ll let you in on a little secret: No one reads this blog.
Well, that’s not quite true. The people who read this blog aren’t anything like “no one.” There just aren’t very many of them.
To put this in perspective, last Thursday night I wrote a blog post regarding a ridiculous letter published in Times Higher Education in support of Satoshi Kanazawa, the “researcher” who claimed that his analysis showed that black women were “objectively” less attractive than women of other ethnic backgrounds. The letter was causing an angry buzz in my Twitter feed, and I put that anger into words.
The numbers looked good to start with. A dozen people or so have shared it on Twitter, a couple of them quite influential. It’s being passed around on Facebook a little. It was Tumbled and reblogged a few times. Go, me.
I know better than that, though. I passed the post on to the JAYFK as well, to give it its best chance of finding an audience. After all, the defense of Kanazawa isn’t just ridiculous; it’s damaging and outrageously hypocritical. So I also pushed the post more than usual, playing up the controversy aspect by retweeting John Rennie‘s “Possible to draw & quarter people while hoisting on own petards? @szvan does it to Kanazawa’s defenders. http://t.co/oxWIjoQ” and Chris Clarke‘s “Note to self: stay on @szvan‘s good side. http://t.co/EEECI3q #kanazawa“
Jason at Lousy Canuck, very much not a “no one,” also thinks the topic is important. He wrote a post yesterday reporting on my post and promoting it. Half a dozen people retweeted his post, mostly the same people who had promoted mine, including me.
Now, this is how my blog traffic works: In two hours, Jason’s post–meant to get people to read mine–passed it in total traffic, at least on this blog. For the record, that’s less time than it took to put my post together. Half a dozen people clicked through from his post to mine. One person retweeted my post again.
So much for timely and topical. So much for content is king. So much for networking and self-promotion. So…yeah.
Why do I do this again?